2016: The Year We Watched (and Read) All the Videos
A lot has happened in the social sphere this year — but the rise of video, especially readable video, is the most impactful content shift of 2016. It's part of the the mobile takeover. This year, mobile is responsible for 65% of digital media time, making desktop a "secondary touch point," according to Marketing Land.
Videos are super easy to watch on mobile, and, so far, they've morphed into two very friendly beasts.